By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines. With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact. With SEO audits, you can discover new ways to improve the user experience (UX) of your website. For example, if your site features a ton of broken links, resulting in 404 errors, you’re providing a less-than-stellar experience for visitors. For more in-depth insights, a technical SEO audit is the next step.

Look for broken links, missing pages, and complex site structures. In this guide, I’ll walk you through five essential steps to maximize your site’s performance. As search engine algorithms and Google Search Essentials continually change, we’ll ensure your website meets the latest requirements and standards. A “push-the-easy-button audit” is simply not going to get you top-three rankings. Do not be surprised by the results you did not get for the work you did not do.

Marketing with HubSpot

It examines the speed of your website, as well as identifies ways to improve your site’s speed. A faster website can have a tremendous impact on your company, as a one-second speed boost can increase conversions by seven percent. SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics. By discovering an array of enhancements for your online strategy, you can maximize the results of it. By targeting more valuable keywords in your SEO strategy, you can drive more valuable traffic.

The 9 best SEO audit tools in 2025

It allows you to instantly appear in front of potential customers, making it a great tool for testing and optimizing conversion strategies. The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. In simple terms, when you search for something online, search engines sift through their index to find relevant pages.

ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective. Moz has many SEO tools that we use to analyze your website and its SEO standing. With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition. Ahrefs was created as an “all-in-one SEO toolset,” and it certainly lives up to that idea. SEO audit cost for sites with 10,001 to 100,000 indexed pages.

How is your website’s overall speed?

If your website can be accessed with or without the “www” prefix in the URL, it’s crucial to make a choice and stick with it. Otherwise, both can be indexed by search engines, cause duplicate content issues, and undermine your website rankings. The PagesMeter SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results. The PagesMeter SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings.

The keyword is extremely difficult to rank for, and the tool did identify some key areas for improvement. For free users, Claude’s analysis will also be more limited compared to Pro users because it won’t be able to process the full 180 SEO Anomaly page search quality rater guidelines document. My new free SEO tool instantly audits your content and tells you how to win based on Google’s leaked human quality rater guidelines.

• Google and other search engines work by using math & artificial intelligence.
• Size — it’s the most influential factor on the cost of your SEO audit.
• You can tweak the timeframe to see your organic traffic performance over a longer time period.
• Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO.

Like other services, you can expedite SEO audits — but it’ll cost you. If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor. Get a comprehensive audit of your website, especially if your last audit was more than a year ago — or if you’re revamping your SEO strategy.

Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings. Google Search Console is a tool provided for free by Google to allow site owners to monitor traffic from Google to their website. It also allows you to check for some basics like; website speed, crawling and indexing errors, top linking sites, and even notifies you if your site has been hacked. In the second step of your SEO audit, you will be able to see what are the top performing pages of your website and the top search queries for each page. With this information, you can check the page to ensure that you are sufficiently targeting that query and topic on the page and satisfying the search’s intent in the best possible way. An SEO audit checks how well optimized your website is for search engines.